{"title":"New Arrivals","description":"","products":[{"product_id":"takayama-chasen-100-bamboo","title":"Suikaen Takayama Chasen 100 — {白竹  white bamboo }","description":"\u003cp\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eChasen is a traditional bamboo whisk and an essential tool for whisking matcha with water to create a smooth, delicious bowl. The craft of chasen-making originated around 530 years ago in Takayama, Nara, where the whisk’s familiar shape was first established. Its form has remained largely unchanged thanks to generations of dedicated craftspeople. Today, while chasens are made both in Japan and abroad, Takayama chasens continue to represent the original tradition, handcrafted in the place where the craft was born.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eJapan’s Traditional Craft 伝統工芸品\u003c\/strong\u003e\u003c\/span\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\n\u003cp\u003eOur Takayama chasens are made by the renowned Tanimura family of Suikaen (翠華園) — one of the most respected chasen-making families in Japan. These chasens are not simply tea tools; they embody centuries of artistry and represent the living history of Japanese tea culture.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe Bamboo: From Mountain to Masterpiece\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe meticulous process begins in the mountains, where young bamboo shoots first appear. Suikaen craftspeople carefully monitor each shoot as it grows. After around a year, the bamboo stops increasing in height and begins to harden. Suikaen typically harvests bamboo when it reaches about three years old — the ideal age for chasen-making.\u003c\/p\u003e\n\u003cp\u003eAfter harvesting, the bamboo is dried outdoors through Takayama’s winter for two months, then stored indoors for a further two years. During this time, any pieces that warp or crack are removed. What remains is bamboo of exceptional strength, stability and natural sheen — the hallmark of Takayama quality.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAn Inherited Craft: 一子相伝・門外不出\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eTraditionally, the skills of chasen-making were passed down from parent to child, never shared outside the family. There were once more than fifty such families in Takayama, but today only sixteen remain. A single craftsman can complete a maximum of five chasens per day, which is part of what makes authentic Takayama chasens so rare, even within Japan.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eOur Visit to Suikaen\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWe had the honour of visiting the Tanimura family in 2024, and we were deeply moved by their history, devotion and sincerity. Their respect for their craft and their determination to carry it into the future were profoundly inspiring. What struck us most was their warmth — every person we met was kind, generous and full of heart.\u003c\/p\u003e\n\u003cp\u003eOne example of this spirit is their creation of chasens with colourful strings and charms. The idea emerged during the COVID era, and although it initially challenged tradition, the craftspeople embraced it as a way to reach younger and wider generations and keep the craft alive. We love this story and their courage. Our Takayama chasens are also hand-tied in our MATSU-CHA brand colours, rather than the traditional black.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eA Tool with 精神 (Spirit)\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe quality of a Takayama chasen is undeniable: lightweight, durable and wonderfully supple, shaped by the hands of true masters. But these chasens also carry something more — a sense of spirit and intention from the people who make them.\u003c\/p\u003e\n\u003cp\u003eIf you are fortunate enough to welcome one of these special chasens into your life, we hope it deepens your appreciation for the story, tradition and craftsmanship of Japanese tea culture.\u003c\/p\u003e\n\u003cp\u003e\u003c!----\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"MATSU-CHA","offers":[{"title":"Default Title","offer_id":47207125647697,"sku":"TA-TC-W100","price":105.95,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0770\/3140\/7953\/files\/240525_takayamachasen_09b.jpg?v=1716685361"},{"product_id":"takayama-chasen-shin-dark-bamboo","title":"Suikaen Takayama Chasen 真 SHIN — {紫竹  dark bamboo }","description":"\u003cp\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eChasen is a traditional bamboo whisk and an essential tool for whisking matcha with water to create a smooth, delicious bowl. The craft of chasen-making originated around 530 years ago in Takayama, Nara, where the whisk’s familiar shape was first established. Its form has remained largely unchanged thanks to generations of dedicated craftspeople. Today, while chasens are made both in Japan and abroad, Takayama chasens continue to represent the original tradition, handcrafted in the place where the craft was born.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eJapan’s Traditional Craft 伝統工芸品\u003c\/strong\u003e\u003c\/span\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\n\u003cp\u003eOur Takayama chasens are made by the renowned Tanimura family of Suikaen (翠華園) — one of the most respected chasen-making families in Japan. These chasens are not simply tea tools; they embody centuries of artistry and represent the living history of Japanese tea culture.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe Bamboo: From Mountain to Masterpiece\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe meticulous process begins in the mountains, where young bamboo shoots first appear. Suikaen craftspeople carefully monitor each shoot as it grows. After around a year, the bamboo stops increasing in height and begins to harden. Suikaen typically harvests bamboo when it reaches about three years old — the ideal age for chasen-making.\u003c\/p\u003e\n\u003cp\u003eAfter harvesting, the bamboo is dried outdoors through Takayama’s winter for two months, then stored indoors for a further two years. During this time, any pieces that warp or crack are removed. What remains is bamboo of exceptional strength, stability and natural sheen — the hallmark of Takayama quality.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAn Inherited Craft: 一子相伝・門外不出\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eTraditionally, the skills of chasen-making were passed down from parent to child, never shared outside the family. There were once more than fifty such families in Takayama, but today only sixteen remain. A single craftsman can complete a maximum of five chasens per day, which is part of what makes authentic Takayama chasens so rare, even within Japan.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eOur Visit to Suikaen\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWe had the honour of visiting the Tanimura family in 2024, and we were deeply moved by their history, devotion and sincerity. Their respect for their craft and their determination to carry it into the future were profoundly inspiring. What struck us most was their warmth — every person we met was kind, generous and full of heart.\u003c\/p\u003e\n\u003cp\u003eOne example of this spirit is their creation of chasens with colourful strings and charms. The idea emerged during the COVID era, and although it initially challenged tradition, the craftspeople embraced it as a way to reach younger and wider generations and keep the craft alive. We love this story and their courage. Our Takayama chasens are also hand-tied in our MATSU-CHA brand colours, rather than the traditional black.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eA Tool with 精神 (Spirit)\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe quality of a Takayama chasen is undeniable: lightweight, durable and wonderfully supple, shaped by the hands of true masters. But these chasens also carry something more — a sense of spirit and intention from the people who make them.\u003c\/p\u003e\n\u003cp\u003eIf you are fortunate enough to welcome one of these special chasens into your life, we hope it deepens your appreciation for the story, tradition and craftsmanship of Japanese tea culture.\u003c\/p\u003e\n\u003cp\u003e\u003c!----\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\n\u003c!----\u003e","brand":"MATSU-CHA","offers":[{"title":"Default Title","offer_id":47207126532433,"sku":"TA-TC-DSN","price":97.95,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0770\/3140\/7953\/files\/240525_takayamachasen_05b.jpg?v=1716685443"},{"product_id":"natural-hojicha","title":"Natural Hōjicha Sayamakaori 40g","description":"\u003cp\u003e\u003cspan\u003eOur Natural Hōjicha is made from the Sayamakaori cultivar, grown without any pesticides or fertilisers using Shizen Nohō (Natural Farming) techniques in Kamo, Kyoto. Coexisting with the natural environment, the tea plants grow in field where weeds emerge and insects pay a visit during the summer months. Come autumn, these weeds naturally recede, enriching the soil for future growth. Experience this beautiful tea, the taste of nature.\u003c\/span\u003e\u003c\/p\u003e","brand":"MATSU-CHA","offers":[{"title":"Default Title","offer_id":48245653406033,"sku":"LT-NHS-4","price":13.5,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0770\/3140\/7953\/files\/250121_Houjicha_v01.jpg?v=1737584368"},{"product_id":"matcha-tea-sifter-pink-gold","title":"Tsubame Matcha \u0026 Tea Sifter - Pink Gold","description":"\u003cp\u003e\u003cspan\u003eOur extra fine Tea \u0026amp; Matcha Sifter is handcrafted by industry specialists in Tsubame city, Japan's renowned metalworking region famous for its exceptional craftsmanship.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eFeaturing an impressive 1600 openings per square inch in remarkably strong, fine mesh wire, this sifter is the perfect tool for sifting matcha powder before whisking – an essential step for achieving a perfectly smooth and creamy texture.\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003c!-- notionvc: 8bb66808-5c0a-4cc7-a6e8-5572df86d53f --\u003e","brand":"MATSU-CHA","offers":[{"title":"Default Title","offer_id":48302694793553,"sku":"TA-TS-P","price":32.95,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0770\/3140\/7953\/files\/89C3415_portrait.jpg?v=1711636243"},{"product_id":"matcha-tea-sifter-gold","title":"Tsubame Matcha \u0026 Tea Sifter - Gold (24K Plating)","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eOur extra fine Tea \u0026amp; Matcha Sifter is handcrafted by industry specialists in Tsubame city, Japan's renowned metalworking region famous for its exceptional craftsmanship.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eFeaturing an impressive 1600 openings per square inch in remarkably strong, fine mesh wire, this sifter is the perfect tool for sifting fine matcha powder before whisking – an essential step for achieving a perfectly smooth and creamy texture.\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003c!-- notionvc: 8bb66808-5c0a-4cc7-a6e8-5572df86d53f --\u003e","brand":"MATSU-CHA","offers":[{"title":"Default Title","offer_id":48302735032657,"sku":"TA-TS-G","price":32.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0770\/3140\/7953\/files\/240526-Gold01.jpg?v=1716710736"},{"product_id":"matcha-tea-sifter-stainless","title":"Tsubame Matcha \u0026 Tea Sifter - Stainless","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eOur extra fine Tea \u0026amp; Matcha Sifter is handcrafted by industry specialists in Tsubame city, Japan's renowned metalworking region famous for its exceptional craftsmanship.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eFeaturing an impressive 1600 openings per square inch in remarkably strong, fine mesh wire, this sifter is the perfect tool for sifting fine matcha powder before whisking – an essential step for achieving a perfectly smooth and creamy texture.\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003c!-- notionvc: 8bb66808-5c0a-4cc7-a6e8-5572df86d53f --\u003e","brand":"MATSU-CHA","offers":[{"title":"Default Title","offer_id":48302738932049,"sku":"TA-TS-S","price":15.95,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0770\/3140\/7953\/files\/89C3423_portrait.jpg?v=1716710861"},{"product_id":"matsu-matcha-no003-hand-picked-uji-20g","title":"MATSU matcha No.003  Hand-Picked Premium — Uji (20g)","description":"\u003cp\u003eNo.003 is our most elevated Uji blend, crafted with hand-picked Okumidori and Samidori. Hand picking remains rare in modern matcha production, requiring significant skill and effort at harvest.\u003c\/p\u003e\n\u003cp\u003eFrom the first sip, a creamy texture unfolds into pronounced umami, natural sweetness and refined bitterness. Intensity builds with structure and depth, revealing a complexity that lingers long on the palate.\u003c\/p\u003e\n\u003cp\u003eUji is the birthplace of the matcha we recognise today, cultivated and refined for over 800 years. No.003 reflects that heritage — a refined expression of Uji craftsmanship.\u003cbr\u003e\u003c\/p\u003e","brand":"MATSU-CHA","offers":[{"title":"Default Title","offer_id":48304282599761,"sku":"SM-M03-2T","price":34.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0770\/3140\/7953\/files\/89C8920_76a3ae2e-e137-4d48-be32-346978719947.jpg?v=1747863167"},{"product_id":"tsubame-mini-matcha-canister","title":"Tsubame Mini Matcha Canister","description":"\u003cp class=\"p1\"\u003eOur Mini Matcha Canister is the perfect container for 20g of matcha.\u003cspan class=\"Apple-converted-space\"\u003e  \u003c\/span\u003eHandcrafted by industry specialists in Tsubame city, Japan’s renowned metalworking region, known for its exceptional craftsmanship.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eCreating a small canister requires great skill, yet these specialists have delivered a wonderful compact design. Made of 100% Copper with a tin-plated inner lid, it combines beauty and functionality. Copper’s antibacterial properties and ability to maintain moderate humidity make it an excellent choice for preserving your matcha’s freshness, ensuring it’s always ready for your daily enjoyment.\u003c\/p\u003e","brand":"MATSU-CHA","offers":[{"title":"Default Title","offer_id":48355592569169,"sku":"TA-MTC-2","price":69.5,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0770\/3140\/7953\/files\/89C3452_portrait.jpg?v=1712328766"},{"product_id":"matsu-matcha-no002-organic-kirishima-50g","title":"MATSU matcha No.002  Organic — Kirishima (50g)","description":"\u003cp\u003eNo.002 is a light and vibrant organic matcha from Kirishima. The blend features the Saemidori cultivar — widely grown in Kyushu and known for its high umami and naturally low astringency — forming the foundation of its balanced profile.\u003c\/p\u003e\n\u003cp\u003eKirishima is characterised by expansive plains and nutrient-rich volcanic ash soil, providing excellent conditions for tea cultivation. Producing high-quality matcha through organic methods presents challenges, yet many dedicated growers in this region have embraced the approach with care and precision to achieve exceptional results.\u003c\/p\u003e\n\u003cp\u003eOur No.002 showcases the strength of organic matcha from Kirishima, offering refined balance, clarity and a beautifully vivid green colour. For those seeking organic matcha with freshness and finesse, No.002 is a distinctive and rewarding choice.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eWe created this 50g value pack for our loyal daily matcha drinkers who enjoy our signature range. It's an economical option perfect for regular consumption. However, if you don't drink matcha frequently, we recommend choosing a smaller size to preserve its freshness. There’s nothing quite like the smell of freshly opened matcha!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"MATSU-CHA","offers":[{"title":"Default Title","offer_id":48640391479633,"sku":"SM-M02-5T-O","price":49.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0770\/3140\/7953\/files\/89C8926_24d5e630-83f1-416c-84fb-3cd4db24d4cc.jpg?v=1747859551"},{"product_id":"matsu-matcha-no003-hand-picked-uji-50g","title":"MATSU matcha No.003  Hand-Picked Premium — Uji (50g)","description":"\u003cp\u003eNo.003 is our most elevated Uji blend, crafted with hand-picked Okumidori and Samidori. Hand picking remains rare in modern matcha production, requiring significant skill and effort at harvest.\u003c\/p\u003e\n\u003cp\u003eFrom the first sip, a creamy texture unfolds into pronounced umami, natural sweetness and refined bitterness. Intensity builds with structure and depth, revealing a complexity that lingers long on the palate.\u003c\/p\u003e\n\u003cp\u003eUji is the birthplace of the matcha we recognise today, cultivated and refined for over 800 years. No.003 reflects that heritage — a refined expression of Uji craftsmanship.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eWe created this 50g value pack for our loyal daily matcha drinkers who enjoy our signature range. It's an economical option perfect for regular consumption. However, if you don't drink matcha frequently, we recommend choosing a smaller size to preserve its freshness. There’s nothing quite like the smell of freshly opened matcha!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"MATSU-CHA","offers":[{"title":"Default Title","offer_id":48640399343953,"sku":"SM-M03-5T","price":65.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0770\/3140\/7953\/files\/89C8927_0d471eb1-5843-4c80-86de-e91048d41e40.jpg?v=1747859575"},{"product_id":"takayama-chasen-80-dark-bamboo","title":"Suikaen Takayama Chasen 80 — {紫竹  dark bamboo }","description":"\u003cp\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eChasen is a traditional bamboo whisk and an essential tool for whisking matcha with water to create a smooth, delicious bowl. The craft of chasen-making originated around 530 years ago in Takayama, Nara, where the whisk’s familiar shape was first established. Its form has remained largely unchanged thanks to generations of dedicated craftspeople. Today, while chasens are made both in Japan and abroad, Takayama chasens continue to represent the original tradition, handcrafted in the place where the craft was born.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eJapan’s Traditional Craft 伝統工芸品\u003c\/strong\u003e\u003c\/span\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\n\u003cp\u003eOur Takayama chasens are made by the renowned Tanimura family of Suikaen (翠華園) — one of the most respected chasen-making families in Japan. These chasens are not simply tea tools; they embody centuries of artistry and represent the living history of Japanese tea culture.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe Bamboo: From Mountain to Masterpiece\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe meticulous process begins in the mountains, where young bamboo shoots first appear. Suikaen craftspeople carefully monitor each shoot as it grows. After around a year, the bamboo stops increasing in height and begins to harden. Suikaen typically harvests bamboo when it reaches about three years old — the ideal age for chasen-making.\u003c\/p\u003e\n\u003cp\u003eAfter harvesting, the bamboo is dried outdoors through Takayama’s winter for two months, then stored indoors for a further two years. During this time, any pieces that warp or crack are removed. What remains is bamboo of exceptional strength, stability and natural sheen — the hallmark of Takayama quality.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAn Inherited Craft: 一子相伝・門外不出\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eTraditionally, the skills of chasen-making were passed down from parent to child, never shared outside the family. There were once more than fifty such families in Takayama, but today only sixteen remain. A single craftsman can complete a maximum of five chasens per day, which is part of what makes authentic Takayama chasens so rare, even within Japan.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eOur Visit to Suikaen\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWe had the honour of visiting the Tanimura family in 2024, and we were deeply moved by their history, devotion and sincerity. Their respect for their craft and their determination to carry it into the future were profoundly inspiring. What struck us most was their warmth — every person we met was kind, generous and full of heart.\u003c\/p\u003e\n\u003cp\u003eOne example of this spirit is their creation of chasens with colourful strings and charms. The idea emerged during the COVID era, and although it initially challenged tradition, the craftspeople embraced it as a way to reach younger and wider generations and keep the craft alive. We love this story and their courage. Our Takayama chasens are also hand-tied in our MATSU-CHA brand colours, rather than the traditional black.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eA Tool with 精神 (Spirit)\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe quality of a Takayama chasen is undeniable: lightweight, durable and wonderfully supple, shaped by the hands of true masters. But these chasens also carry something more — a sense of spirit and intention from the people who make them.\u003c\/p\u003e\n\u003cp\u003eIf you are fortunate enough to welcome one of these special chasens into your life, we hope it deepens your appreciation for the story, tradition and craftsmanship of Japanese tea culture.\u003c\/p\u003e\n\u003cp\u003e\u003c!----\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e","brand":"MATSU-CHA","offers":[{"title":"Default Title","offer_id":48660439073105,"sku":"TA-TC-D80","price":104.95,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0770\/3140\/7953\/files\/240525_takayamachasen_07b.jpg?v=1716685423"},{"product_id":"katakuchi-matcha-bowl","title":"Katakuchi Matcha Bowl","description":"\u003cp\u003eThis beautiful Katakuchi Matcha Bowl (matcha bowl with a spout) is fully handmade by a potter in Mashiko in Tochigi, Japan. \u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThe bowl is presented in a light warm grey tone with beautiful earthy texture. It is glazed inside and out, the glossy look is not only visually pleasing, it makes the whisking matcha super easy and enjoyable.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e* Due to the nature of handmade ceramics, each item is unique with individual differences in colour and size. \u003cbr\u003e* \u003cmeta charset=\"utf-8\"\u003ePlease handle the matcha bowl and Chasen Naoshi with care, and refer to the instructions provided below.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"MATSU-CHA","offers":[{"title":"Default Title","offer_id":48660893794641,"sku":"TA-MWB-YU","price":120.5,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0770\/3140\/7953\/files\/240525_yugenbowl-01.jpg?v=1716644003"},{"product_id":"matsu-matcha-no002-organic-kirishima-20g","title":"MATSU matcha No.002  Organic — Kirishima (20g)","description":"\u003cp\u003eNo.002 is a light and vibrant organic matcha from Kirishima. The blend features the Saemidori cultivar — widely grown in Kyushu and known for its high umami and naturally low astringency — forming the foundation of its balanced profile.\u003c\/p\u003e\n\u003cp\u003eKirishima is characterised by expansive plains and nutrient-rich volcanic ash soil, providing excellent conditions for tea cultivation. Producing high-quality matcha through organic methods presents challenges, yet many dedicated growers in this region have embraced the approach with care and precision to achieve exceptional results.\u003c\/p\u003e\n\u003cp\u003eOur No.002 showcases the strength of organic matcha from Kirishima, offering refined balance, clarity and a beautifully vivid green colour. For those seeking organic matcha with freshness and finesse, No.002 is a distinctive and rewarding choice.\u003cbr\u003e\u003c\/p\u003e","brand":"MATSU-CHA","offers":[{"title":"Default Title","offer_id":48931009921361,"sku":"SM-M02-2T-O","price":28.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0770\/3140\/7953\/files\/89C8917_88ecc846-47d5-4d49-8a6a-c541fb4917de.jpg?v=1747863167"},{"product_id":"japanese-tea-assortment-box-1","title":"Japanese Tea Assortment Box 01: Green Tea Selection","description":"\u003cp class=\"p1\"\u003eAt MATSU-CHA, we wanted to create a delightful way for you to explore the depth and variety of premium Japanese leaf teas.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThis Green Tea Selection Box features 12 carefully curated teas, showcasing different types such as sencha, kabusecha, karigane cha, and kukicha. Each tea is crafted from distinct terroirs and cultivars, offering a unique discovery with every cup.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003ePractical Details:\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cspan class=\"Apple-tab-span\"\u003e \u003c\/span\u003e•\u003cspan class=\"Apple-tab-span\"\u003e \u003c\/span\u003eEach pouch contains 3-5g of tea leaves—perfect for brewing 1-2 cups.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cspan class=\"Apple-tab-span\"\u003e \u003c\/span\u003e•\u003cspan class=\"Apple-tab-span\"\u003e \u003c\/span\u003eAll 12 teas are grown using natural farming methods or certified under JAS organic standards. However, due to the small-scale production of this collection, the JAS-certified teas do not carry EU organic certification.\u003c\/p\u003e","brand":"MATSU-CHA","offers":[{"title":"Default Title","offer_id":50085441044817,"sku":"GS-JTA-1","price":24.95,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0770\/3140\/7953\/files\/L1180230-Enhanced-NR-edited.jpg?v=1732959163"},{"product_id":"japanese-tea-assortment-box-02-roasted-blended-tea-selection","title":"Japanese Tea Assortment Box 02: Roasted \u0026 Blended Tea Selection","description":"\u003cp class=\"p1\"\u003e\u003cmeta charset=\"utf-8\"\u003eAt MATSU-CHA, we wanted to create a delightful way for you to explore the depth and variety of premium Japanese leaf teas.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThis Roasted \u0026amp; Blended Tea Selection Box features 12 carefully curated teas, including hōjicha, genmaicha, bancha and more unique teas. Each tea is sourced from distinct terroirs and crafted using traditional techniques, offering a warm and satisfying experience with every cup.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003ePractical Details:\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cspan class=\"Apple-tab-span\"\u003e \u003c\/span\u003e•\u003cspan class=\"Apple-tab-span\"\u003e \u003c\/span\u003eEach pouch contains 3-5g of tea leaves—perfect for brewing 1-2 cups.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cspan class=\"Apple-tab-span\"\u003e \u003c\/span\u003e•\u003cspan class=\"Apple-tab-span\"\u003e \u003c\/span\u003eAll 12 teas are grown using natural farming methods or certified under JAS organic standards. However, due to the small-scale production of this collection, the JAS-certified teas do not carry EU organic certification.\u003c\/p\u003e","brand":"MATSU-CHA","offers":[{"title":"Default Title","offer_id":50093437682001,"sku":"GS-JTA-2","price":21.95,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0770\/3140\/7953\/files\/L1180269-Enhanced-NR-edited_767cee39-2518-44c7-83dd-3607ace2d407.jpg?v=1733095665"},{"product_id":"matsu-matcha-set","title":"MATSU matcha Complete Bundle (20g x3)","description":"\u003cp\u003eAt MATSU-CHA, we are dedicated to offering a carefully curated range of matcha that celebrates the rich diversity of Japanese tea culture. Over the course of a year, we developed three signature blends, each crafted to highlight the distinct characteristics of its terroir, cultivar, and growing methods—whether organic or non-organic.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThe Complete Bundle is a set of all three of our Signature Range matchas in 20g pouches. This is a perfect way to explore all of our signature MATSU matchas, with the added benefit of a bundled discount.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eWhat’s Included:\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cspan class=\"Apple-tab-span\"\u003e \u003c\/span\u003e•\u003cspan class=\"Apple-tab-span\"\u003e \u003cstrong\u003eMATSU matcha \u003c\/strong\u003e\u003c\/span\u003e\u003cb\u003eNo.001:\u003c\/b\u003e \u003cstrong\u003eOriginal Blend — Organic Uji 20g\u003cbr\u003e\u003c\/strong\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eOrganic Uji matcha, perfect for everyday use with an excellent balance of umami and gentle bitterness.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cspan class=\"Apple-tab-span\"\u003e \u003c\/span\u003e•\u003cspan class=\"Apple-tab-span\"\u003e \u003cmeta charset=\"utf-8\"\u003e \u003cstrong\u003eMATSU matcha \u003c\/strong\u003e\u003c\/span\u003e\u003cb\u003eNo.002\u003c\/b\u003e\u003cstrong\u003e: \u003cmeta charset=\"utf-8\"\u003eOriginal Blend — Organic Kirishima 20g\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003eLight and refreshing with a layer of umami—perfect matcha for those beginning their matcha journey.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cspan class=\"Apple-tab-span\"\u003e \u003c\/span\u003e•\u003cspan class=\"Apple-tab-span\"\u003e \u003cmeta charset=\"utf-8\"\u003e \u003cstrong\u003eMATSU matcha \u003c\/strong\u003e\u003c\/span\u003e\u003cb\u003eNo.00\u003c\/b\u003e\u003cstrong\u003e3: \u003cmeta charset=\"utf-8\"\u003eOriginal Blend — Hand-Picked  Premium Uji 20g\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003eMade exclusively from hand-picked leaves, smooth and refined like no other.\u003cbr\u003e\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"MATSU-CHA","offers":[{"title":"Default Title","offer_id":50119068680529,"sku":"GS-MCB-2T","price":69.5,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0770\/3140\/7953\/files\/89C9136_editedbg_up.jpg?v=1747867382"},{"product_id":"takayama-chasen-80-bamboo-copy","title":"Chasen 80 — Bamboo Matcha Whisk","description":"\u003cp class=\"p1\"\u003eChasen is a traditional bamboo whisk and an essential tool for whisking matcha with water to create a smooth, delicious matcha. The craft of chasen-making originated around 530 years ago in Takayama, Nara, where the whisk’s familiar shape was first established. Its form has remained largely unchanged thanks to generations of dedicated craftspeople. Today, chasens are made both in Japan and abroad; ours are handcrafted in the traditional style using bamboo and time-honoured techniques.\u003c\/p\u003e","brand":"MATSU-CHA","offers":[{"title":"Default Title","offer_id":50233308479825,"sku":"TA-CC-W80","price":16.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0770\/3140\/7953\/files\/89C8334_China_b8770cf8-29be-4c59-889c-f9618089242c.jpg?v=1734992406"},{"product_id":"matsu-matcha-complete-bundle-copy","title":"MATSU matcha Starter Kit","description":"\u003cp class=\"p1\"\u003eWhether you’re new to matcha or returning to the ritual, the MATSU matcha Starter Kit is the perfect place to begin. This set brings together the essentials for preparing authentic matcha at home.\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eChoose one of our Signature Range matchas — carefully crafted blends that reflect the richness of Japanese terroir. Paired with a glass matcha bowl, bamboo whisk, and whisk rest, it’s everything you need to start your matcha journey.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eWhat’s Included:\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• \u003cspan class=\"s1\"\u003e\u003cb\u003eYour choice from our Signature matcha range (20g)\u003c\/b\u003e\u003c\/span\u003e — three original blends crafted exclusively for MATSU-CHA \u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• \u003cspan class=\"s1\"\u003e\u003cb\u003eGlass matcha bowl\u003c\/b\u003e\u003c\/span\u003e — Minimal, modern, and dishwasher-safe — the perfect everyday whisking bowl\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• \u003cspan class=\"s1\"\u003e\u003cb\u003eBamboo whisk (chasen)\u003c\/b\u003e\u003c\/span\u003e — For creating a smooth, silky microfoam\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• \u003cspan class=\"s1\"\u003e\u003cb\u003eWhite whisk rest (naoshi)\u003c\/b\u003e\u003c\/span\u003e — Keeps your whisk in shape and helps extend its life\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e• \u003cspan class=\"s1\"\u003e\u003cb\u003ePrinted preparation guide\u003c\/b\u003e\u003c\/span\u003e — A simple introduction to whisking matcha at home\u003c\/p\u003e","brand":"MATSU-CHA | The Japanese Teahouse","offers":[{"title":"MATSU matcha No.001  | Original Blend — Uji","offer_id":50843139703121,"sku":"GS-MSK-M01-2T-N","price":77.5,"currency_code":"EUR","in_stock":true},{"title":"MATSU matcha No.002 | Organic Original Blend — Kirishima","offer_id":50843139735889,"sku":"GS-MSK-M02-2T-O","price":78.5,"currency_code":"EUR","in_stock":true},{"title":"MATSU matcha No.003 |  Hand-Picked Original Blend — Uji","offer_id":50843139768657,"sku":"GS-MSK-M03-2T","price":85.5,"currency_code":"EUR","in_stock":true},{"title":"MATSU matcha No.004 | Organic Original Blend — Japan","offer_id":53270475276625,"sku":"GS-MSK-M04-2T-O","price":74.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0770\/3140\/7953\/files\/Starter-Kit_03.jpg?v=1773135446"},{"product_id":"ibuki-20g","title":"Ibuki — Organic Okumidori from Wazuka (20g)","description":"\u003cp class=\"p1\"\u003eA beautifully smooth organic matcha from \u003cspan class=\"s1\"\u003e\u003cstrong\u003eNakai Seicha\u003c\/strong\u003e,\u003c\/span\u003e a historic 350-year-old farm. With sweet, chocolate-like notes and a silky texture, its light and refined profile lingers elegantly on the palate.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003e\u003cspan class=\"s1\"\u003eThe vibrant green and exquisite flavour—we couldn’t believe it was organic.\u003c\/span\u003e\u003c\/strong\u003e This is the finest matcha from the Nakai family’s range, crafted with care by a team whose long-standing commitment to organic tea farming continues to inspire us. Grown in very limited quantities, so if you’d like to try it, don’t wait—our stock is limited.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e \u003c\/p\u003e\n\u003cp class=\"p1\"\u003eAbout The Finest Collection\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cbr\u003eOur Finest Collection showcases some of the highest quality matcha from Kyoto. These matcha varieties are exceptionally rare and available only in limited quantities.\u003c\/p\u003e\n\u003cp\u003eBy visiting each of the producers, we have witnessed the expertise and outstanding passion they bring to crafting the world's leading matcha. These stunning matcha themselves are works of art, perfect for matcha connoisseurs seeking for something truly extraordinary.\u003c\/p\u003e","brand":"MATSU-CHA","offers":[{"title":"Default Title","offer_id":51146465739089,"sku":"FC-IBK-24-2-O","price":46.5,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0770\/3140\/7953\/files\/89C9123.jpg?v=1747865589"},{"product_id":"hakubi-samidori-blend-from-shirakawa-20g","title":"Hakubi — Samidori blend from Shirakawa (20g)","description":"\u003cp\u003e\u003cspan\u003eGrown by the legendary \u003cstrong\u003eTsuji family,\u003c\/strong\u003e this umami-rich matcha showcases generations of mastery. A bold, captivating aroma fills the senses, giving way to savoury, gentle chestnut notes. It beautifully expresses the depth and complexity of traditional Uji matcha, delivering a truly unforgettable experience. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e \u003c\/p\u003e\n\u003cp class=\"p1\"\u003eAbout The Finest Collection\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cbr\u003eOur Finest Collection showcases some of the highest quality matcha from Kyoto. These matcha varieties are exceptionally rare and available only in limited quantities.\u003c\/p\u003e\n\u003cp\u003eBy visiting each of the producers, we have witnessed the expertise and outstanding passion they bring to crafting the world's leading matcha. These stunning matcha themselves are works of art, perfect for matcha connoisseurs seeking for something truly extraordinary.\u003c\/p\u003e","brand":"MATSU-CHA","offers":[{"title":"Default Title","offer_id":51146506371409,"sku":"FC-HKB-24-2","price":53.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0770\/3140\/7953\/files\/89C9117.jpg?v=1747866178"},{"product_id":"matcha-glass-bowl","title":"Matcha Glass Bowl","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eCrafted from durable borosilicate glass, this matcha bowl combines elegance with practicality—featuring a spacious design for easy whisking and a sleek spout for smooth, mess-free pouring.\u003c\/p\u003e","brand":"MATSU-CHA","offers":[{"title":"Default Title","offer_id":51458570649937,"sku":"TA-MWB-GB","price":24.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0770\/3140\/7953\/files\/89C8920_9c65bd89-7d04-4b97-81c3-2044115962aa.jpg?v=1752697135"},{"product_id":"organic-botanical-hojicha-40g","title":"Organic Botanical Hōjicha 40g","description":"\u003cp class=\"p1\"\u003eMade from carefully harvested tea stems that release a fleeting floral fragrance when cut at just the right moment. Lightly roasted to preserve these delicate notes, this Japanese roasted green tea combines floral elegance with a smooth, comforting roasted flavour. Low in caffeine and beautifully aromatic, it’s a truly exceptional hōjicha — elegant, soothing, and one of our personal favourites.\u003c\/p\u003e","brand":"MATSU-CHA","offers":[{"title":"Default Title","offer_id":52058683834705,"sku":"LT-BHJ-4-O","price":16.5,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0770\/3140\/7953\/files\/botanical1.jpg?v=1759966816"},{"product_id":"organic-genmaicha-40g","title":"Organic Genmaicha 40g","description":"\u003cp class=\"p1\"\u003eGenmaicha is a traditional Japanese green tea blended with toasted brown rice, known as \u003ci\u003egenmai\u003c\/i\u003e. Our Organic Genmaicha combines organic \u003ci\u003ekamairicha\u003c\/i\u003e (pan-fired green tea) from Miyazaki with Japanese-grown toasted \u003ci\u003egenmai\u003c\/i\u003e. Its distinctive toasty, savoury profile carries a nostalgic, popcorn-like aroma and flavour — bold yet comforting. A timeless classic that brings warmth and familiarity with every sip.\u003c\/p\u003e","brand":"MATSU-CHA","offers":[{"title":"Default Title","offer_id":52063305630033,"sku":"LT-GNM-4-O","price":14.5,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0770\/3140\/7953\/files\/genmaicha2a.jpg?v=1759966945"},{"product_id":"organic-3-year-vintage-bancha","title":"Organic 3-Year Vintage Bancha","description":"\u003cp class=\"p1\"\u003eBancha is a type of Japanese green tea made from mature leaves picked later in the season, known for its mellow flavour and low caffeine content. Our Organic 3-Year Vintage Bancha is harvested from summer to autumn in Miyazaki, then hand-roasted over firewood in a traditional \u003ci\u003ehiragama\u003c\/i\u003e flat kiln. Rested naturally for three years, it develops a smooth, rounded taste with a distinct woody aroma. Gentle and grounding, it’s a deeply comforting tea for any time of day.\u003c\/p\u003e","brand":"MATSU-CHA","offers":[{"title":"Default Title","offer_id":52069240242513,"sku":"LT-3NB-4-O","price":14.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0770\/3140\/7953\/files\/89C3889_portrait.jpg?v=1737584368"},{"product_id":"hojicha-powder-muku-small-40g","title":"Hōjicha Powder Muku — Small (40g)","description":"\u003cp\u003eOur new delicious Hōjicha Powder Muku is crafted from pesticide-free, first-flush Okumidori leaves grown by a wonderful family who have been running their tea farm for over 160 years in Wazuka, Kyoto. It offers a refined balance of sweetness, umami, and gentle roasted notes. Naturally low in caffeine, its smooth, rounded character and nutty fragrance create a rich, comforting hōjicha latte with depth and warmth.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e • First-flush\u003cbr\u003e • 100% Okumidori cultivar\u003cbr\u003e • Naturally low in caffeine\u003cbr\u003e • Pesticide-free\u003cbr\u003e • Grown in Wazuka, Kyoto\u003c\/p\u003e","brand":"MATSU-CHA","offers":[{"title":"Default Title","offer_id":52486458016081,"sku":"HP-MK-4","price":24.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0770\/3140\/7953\/files\/hojicha_muku_40g_89C9127_v1.jpg?v=1764287687"},{"product_id":"new-hojicha-powder-muku-large-80g","title":"Hōjicha Powder Muku — Large (80g)","description":"\u003cp\u003eOur new delicious Hōjicha Powder Muku is crafted from pesticide-free, first-flush Okumidori leaves grown by a wonderful family who have been running their tea farm for over 160 years in Wazuka, Kyoto. It offers a refined balance of sweetness, umami, and gentle roasted notes. Naturally low in caffeine, its smooth, rounded character and nutty fragrance create a rich, comforting hōjicha latte with depth and warmth.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e • First-flush\u003cbr\u003e • 100% Okumidori cultivar\u003cbr\u003e • Naturally low in caffeine\u003cbr\u003e • Pesticide-free\u003cbr\u003e • Grown in Wazuka, Kyoto\u003c\/p\u003e","brand":"MATSU-CHA","offers":[{"title":"Default Title","offer_id":52487353499985,"sku":"HP-MK-8","price":39.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0770\/3140\/7953\/files\/hojicha_muku_80g_89C9127_v3_b2f87126-7349-42ce-bb8e-1d8e09a37ef5.jpg?v=1764288602"},{"product_id":"hojicha-chocolate-powder-120g-copy","title":"Hōjicha Chocolate Powder II (150g)","description":"\u003cp\u003eOur two favourite things have come together: chocolate and hōjicha!\u003cbr\u003eAfter creating many sample batches, we have landed on the perfect blend that brings out the best of both worlds. Rich cacao is beautifully balanced by the deep, nutty warmth of roasted hōjicha. It is truly a unique harmony of tea and chocolate.\u003c\/p\u003e\n\u003cp\u003eWe love it iced, paired with oat milk — why not discover your own favourite way to enjoy it?\u003c\/p\u003e","brand":"MATSU-CHA","offers":[{"title":"Default Title","offer_id":52487375978833,"sku":"HCP2-15","price":28.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0770\/3140\/7953\/files\/hojicha_cocoa_150g_89C9125.jpg?v=1764289143"},{"product_id":"naoshi-chasen-holder-white","title":"Naoshi — Chasen Holder {white}","description":"\u003cp class=\"p1\"\u003eDesigned to preserve your chasen’s form and extend its lifespan. It lets the chasen air-dry and maintains the whisk’s round shape—essential for matcha preparation.\u003c\/p\u003e","brand":"MATSU-CHA","offers":[{"title":"Default Title","offer_id":52587486413137,"sku":null,"price":12.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0770\/3140\/7953\/files\/naoshi_9ab2f57a-9a24-4df8-9b3c-6258c06ae12f.jpg?v=1765491621"},{"product_id":"matsu-matcha-no-001-uji-small-20g","title":"MATSU matcha No.001 — Uji (20g)","description":"\u003cp\u003eNo.001 is our expression of classic Uji matcha — shaped by Uji’s long tradition of refinement. A pleasant sweetness comes first, followed by mellow depth and umami, unfolding in balanced layers that finish with a smooth, clean aftertaste.\u003c\/p\u003e\n\u003cp\u003eOur No.001 uses tencha from Wazuka in Kyoto, a valley near Uji renowned for over 800 years of tea cultivation. Its geography creates marked differences between day and night temperatures, producing frequent mist that naturally shades the leaves and enhances their umami.\u003c\/p\u003e\n\u003cp\u003eWhether you are discovering matcha for the first time or it is already part of your daily lifestyle, this is simply a timeless classic.\u003cbr\u003e\u003c\/p\u003e","brand":"MATSU-CHA","offers":[{"title":"Default Title","offer_id":53238748774737,"sku":"SM-M01-2T-N","price":27.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0770\/3140\/7953\/files\/NewNo001_20g_2026_withtext.jpg?v=1773130219"},{"product_id":"matsu-matcha-no-004-organic-japan-50g","title":"MATSU matcha No.004  Organic — Japan (50g)","description":"\u003cp\u003eNo.004 is crafted as a balanced, everyday organic matcha. Each year, our blending master in Kyoto carefully evaluates the harvest and composes a blend, known as 合組 (Go-gumi) — the art of harmonising teas to achieve consistency and balance.\u003c\/p\u003e\n\u003cp\u003eOrganic certification requires rigorous standards, careful cultivation and ongoing inspection. Growing high-quality organic tencha demands additional dedication from farmers, and we are proud to support those who commit to this approach.\u003c\/p\u003e\n\u003cp\u003eBy blending teas from across Japan rather than focusing on a single region, No.004 maintains steady flavour while remaining adaptable to yearly harvest variations. Robust yet harmonious, it offers grounded depth and a clean, satisfying finish — a dependable organic matcha for daily enjoyment.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eWe created this 50g value pack for our loyal daily matcha drinkers who enjoy our signature range. It's an economical option perfect for regular consumption. However, if you don't drink matcha frequently, we recommend choosing a smaller size to preserve its freshness. There’s nothing quite like the smell of freshly opened matcha!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"MATSU-CHA","offers":[{"title":"Default Title","offer_id":53238977593681,"sku":"SM-M04-5T-O","price":43.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0770\/3140\/7953\/files\/NewNo004_50g_2026_withouttext.jpg?v=1773142569"},{"product_id":"matsu-matcha-no-004-organic-japan-20g","title":"MATSU matcha No.004  Organic — Japan (20g)","description":"\u003cp\u003eNo.004 is crafted as a balanced, everyday organic matcha. 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Robust yet harmonious, it offers grounded depth and a clean, satisfying finish — a dependable organic matcha for daily enjoyment.\u003cbr\u003e\u003c\/p\u003e","brand":"MATSU-CHA","offers":[{"title":"Default Title","offer_id":53238980116817,"sku":"SM-M04-2T-O","price":24.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0770\/3140\/7953\/files\/NewNo0014_20g_2026_withouttext.jpg?v=1773142086"},{"product_id":"matsu-matcha-no-004-uji-20g","title":"MATSU matcha No.001  — Uji (50g)","description":"\u003cp\u003eNo.001 is our expression of classic Uji matcha — shaped by Uji’s long tradition of refinement. A pleasant sweetness comes first, followed by mellow depth and umami, unfolding in balanced layers that finish with a smooth, clean aftertaste.\u003c\/p\u003e\n\u003cp\u003eOur No.001 uses tencha from Wazuka in Kyoto, a valley near Uji renowned for over 800 years of tea cultivation. Its geography creates marked differences between day and night temperatures, producing frequent mist that naturally shades the leaves and enhances their umami.\u003c\/p\u003e\n\u003cp\u003eWhether you are discovering matcha for the first time or it is already part of your daily lifestyle, this is simply a timeless classic.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eWe created this 50g value pack for our loyal daily matcha drinkers who enjoy our signature range. It's an economical option perfect for regular consumption. However, if you don't drink matcha frequently, we recommend choosing a smaller size to preserve its freshness. There’s nothing quite like the smell of freshly opened matcha!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"MATSU-CHA","offers":[{"title":"Default Title","offer_id":53250999943505,"sku":"SM-M01-5T-N","price":48.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0770\/3140\/7953\/files\/NewNo001_50g_2026_withtext.jpg?v=1773130678"}],"url":"https:\/\/matsu-cha.com\/collections\/new-arrivals.oembed?page=2","provider":"MATSU-CHA","version":"1.0","type":"link"}